Erica Brumage has been directing commercials for eighteen years.
Previously a dancer and choreographer with one of South Africa’s leading ballet companies, she created and directed a number of works for the stage including contemporary adaptations of classics such as Euripides’ Medea and Buchner’s Woyzeck.
After making a short film based on “The Suit”, by Can Themba, she began directing television commercials. Her first commercial won her a prestigious New York Gold Award, and she has since directed spots for some of the world’s leading advertising agencies including Lowe Worldwide, Publicis, Saatchi & Saatchi, BBH London and Pereira & O'Dell San Francisco. Clients include Simba, Johnson & Johnson, Yardley, Mazda, Coty, LG, Kyocera and Liquifruit. She is represented for commercials by Groundglass in South Africa and Loon Productions in New York.
Erica’s theatre background and passionate love of film inform her intelligent and sensitive style, which encompasses evocative sweeping landscapes and intimate and tender performance pieces with graceful ease. Equally at home with cutting-edge styling or tongue-in-cheek humour, her work cannot be defined as a particular genre - rather she is able to intuitively identify and then build on the essential character of each brand, bringing something unique to each script and treatment.
Alondside her commercials commitments she is currently developing a number of long form projects including a television documentary series, a feature film and a multi-disciplinary theatre production.